Through dedication and strategic vision he has been able to achieve new frontiers in the field of advertising and marketing. Primarily known for his successful campaigns of Times Of India, Maruti Suzuki, United Nations and study by Janak. He has been instrumental in winning more than 100 awards for advertising through his creative venture Ushakkaal Communications. The company was ranked as top 5 owner led advertising agencies from New Delhi by brand equity (Economic Times)
A creatively inclined person, she has been involved with various award winning social campaigns for adoption, aids awareness and pollution control. She has been instrumental in launching the well acclaimed music album titled “India Unlimited” on peace and harmony with 30 leading Indian artistes from the music industry, later retitled “Vaishnav Janato”. Savitaraj has a knack of turning an idea into successful cinema by understanding the pulse of the common man as demonstrated by the well crafted film “Khosla Ka Ghosla”. The film showed that content is king and is known for bridging the gap between artistic and commercial cinema in the film Indian industry for which she received national and international acclaim including the prestigious national award for the “Best Hindi Feature Film”.
With an ammunition of knowledge with his masters degree in finance and management, he has taken up the challenge of ushering in meaningful content in the futuristic digital space through a newfangled approach while catering to a wider worldwide audiences.